On 27 June 2026, H.E. Ms. Kundhinee Aksornwong, Ambassador of Thailand to Brazil, presided over the Opening Ceremony of Thai Festival in São Paulo 2026. On this occasion, Mr. Mauro Arima, Special Advisor of the International Relations Office, delivered his remarks on behalf of the São Paulo State Government; and Mr. Gustavo Ranieri, Director of Cultural Activity of the Memorial da America Latina, gave his remarks on behalf of the owner of the event venue.

This is the first time, for almost ten years since the post-pandemic era, that the Royal Thai Embassy in Brasilia hosted a Thai Festival in Brazil. This year, the Embassy organized it, in partnership with the São Paulo State Government, under the theme “Creative Life and Creative Heartbeat” (or “Vida Criativa e Coração Criativo” in Portuguese), at Praça da Sombra, Memorial da America Latina, São Paulo, to showcase Thai culture in various dimensions, encompassing Thai dance, Muaythai, Thai massage, Thia food, tourism, education and business opportunity, and creative economy, while fostering more people-to-people ties between Thailand and Brazil. This included raising more awareness of Thai costume through AI Photobooth as well as the exhibition of “CHUD THAI: The Knowledge, Craftsmanship and Practices of the Thai National Costume”, as a tribute to Her Majesty Queen Sirikit The Queen Mother, and in support of Chud Thai’s nomination for inscription on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity.


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